Process is to learning what digestion is to eating. Content that people make their own is content that can change their lives. To make our work as meaningful as possible we have to allow time for others to process what we’re discussing. This is exactly like the digestion process by which our bodies break down food and make it something we can use.

I played soccer throughout high school and college. During each high school season we’d gather at a teammate’s house the night before the game. The menu was always the same: spaghetti. In addition to building camaraderie, the high carbohydrate fare helped fuel us up to play the next day. Our bodies required approximately 24 hours to digest the pasta and extract the necessary nutrients.

Imagine playing a soccer game immediately after eating three helpings of spaghetti. Not a pretty thought. (Viewers of The Office should have no problem conjuring an image here.) But sadly this is what many educational approaches amount to–a spaghetti feed/soccer game.

Without process we can’t assume any material we present will be relevant to our listeners. The goal of the process phase is to help others take ownership of the content we present. They do so by strengthening their relationship to the content. Through process we can afford participants the opportunity to more deeply understand and internalize the risks of alcohol, for example, resulting in their truly owning their convictions surrounding alcohol use. This ownership can lead to changed action.

Underlying process is the opportunity for abstract, intangible ideas (think “Just say no”) to be more concrete. As ideas become more concrete they become more real. Then they have power to alter our perception.

It’s great to be working with you to promote meaningful, lasting change.

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