Own It is here! This is a short manifesto that can significantly amplify engagement with your message.

Here’s how you can make the most of Own It:

1. Share this book with others. Email the link to co-workers, friends, and family members.

2. Gather a group of people from your team or organization to talk through the activities and strategies.

3. Invite me to talk with your organization. Email me here.

Click here to get the book. You can read it on a screen or download and print a paper version.

I hope you find it helpful.

Gratefully,

-Andrew

Tags: engagement, engaging

Next week I’m releasing an e-book called Own It . The goal of Own It is to help you cultivate the sort of engagement that enables others to own your message for themselves. Here’s an excerpt:

You own your own message. It’s personal to you, but how personal is it to the people you serve? Your message is most effective when you transfer ownership. Your message then becomes their message.

Own It features new exercises and strategies you can use to help others engage with and acquire your message. I hope it will encourage and challenge you professionally and personally.

Send an email to others who may like to receive Own It. They can sign up here on the site in the right column.

Tags: engagement, engaging youth, increase engagement

Organizations that thrive in the so-called Information Age will be those who understand that the best thing they have to offer people is not information, but interaction–real face-to-face interaction.

The industrialized model we inherited is built on information dissemination. It culminated in the ultimate information disseminating machine: the internet. So now what? Organizations that insist on disseminating information will go the way of the encyclopedia. They will be dinosaurs.

Organizations that thrive will do what the internet can never do. They will substitute dissemination for dialogue, information for interaction. The internet can never replicate the dynamic that takes place in a room full of people who are sharing ideas.

Make the transition. The world no longer needs you to be a reservoir of information. We need you to become something far more valuable.

Tags: creativity, engagement, relationships